Cossette Expands Creative Leadership with Appointment of Driscoll Reid

In his role, Driscoll will spearhead the agency’s creative output in both Toronto and Vancouver, working closely with Sabaa Quao, whose position is expanding to Chief Creative and Innovation Officer, and Anne-Claude Chénier, who will continue to lead the creative output in Québec. Together, their leadership will be instrumental to drive innovation, inspire excellence, and elevate Cossette’s creative product.

With over two decades of experience spanning both the agency and client side, including his most recent role at Airbnb, Driscoll brings a wealth of expertise to Cossette's executive leadership team. His distinguished career includes stints at agencies such as Wieden+Kennedy (Portland and Tokyo offices), TBWA Chiat/Day, and Sid Lee, along with in-house freelance collaborations with Apple and Doordash. Driscoll's reputation as a creative precedes him as a visionary leader with the ability to create and guide innovative work for all types of clients.

Sabaa Quao welcomes Driscoll's addition as a unique opportunity for their combined talents to drive innovation and shape the future of creative excellence at the agency. Sabaa states, “Driscoll's arrival underscores our commitment to investing in top-tier talent and pushing the boundaries of creativity. Together, we look forward to leading the market with transformative campaigns that captivate audiences and set new standards for our clients.”

I am honored to join Cossette and look forward to working with the exceptional teams in Toronto, Vancouver and across Canada. Collaborating with Sabaa, I know together we can create work that not only inspires and challenges clients and the public, but also all of us at Cossette

Driscoll Reid — Chief Creative Officer

Driscoll and his family will be relocating to Toronto from Portland, Oregon, and will commence his role with Cossette at the end of April 2024.

For media inquiries, please contact:

Claudia Labelle

Director of Communications: claudia.labelle@cossette.com

About Cossette:

Cossette is a community of more than 800 creative people, bringing various areas of expertise together to offer integrated brand experiences like no other.

Over the past 50 years, Cossette has expanded from coast to coast and beyond its borders. Strongly rooted in Canada and a member of the Plus Company network, its teams act locally for a global impact, harnessing creativity, innovation excellence and performance to help brands maximize their potential. To learn more, visit cossette.com.