Paul Guité joins Plus Company Canada to enhance our distinctive analytics offering
Plus Company is proud to announce that Paul Guité has been named Vice-President, Analytics and Insights, Montreal. This new role at Plus Company was created to help the business stand out from the competition thanks to a distinctive analytics offer that can be leveraged by its agencies and clients, who will benefit from a tangible added value thanks to specific insights and custom solutions.
Montreal, QC, February 21, 2024.
Paul has over 25 years of experience in strategy and media. Before joining Plus Company, he worked at Quebecor, where he led the Insights team and was responsible for providing a factual vision of the competitive landscape to support the growth of the media group. He also left a mark as media director and strategist for large-scale accounts at renowned agencies like Groupe M, Touché and Media Experts. His expertise will allow Plus Company to generate insights for the entire network by using AI-assisted research tools to optimize data collection, analysis and use. Paul will also be collaborating closely with the strategy teams to systematize knowledge-sharing, particularly for clients within the same category.
I’m thrilled to join Plus Company and contribute to the modern and cutting-edge dynamic that characterizes the very essence of this agency network
Paul Guité — Vice-President, Analytics and Insights
“The current team is remarkably ambitious. I look forward to collaborating with the network and its clients and, under Karine’s leadership, helping them make informed and sustainable business decisions through an innovative use of data and technology.”
“We firmly believe that quality insights drive inspiring and impactful creative work—it’s the foundation of our agencies’ value proposition. With Paul now part of the team, I’m excited to see our approach solidify our commitment to finding solutions that align with our clients’ ambitions,” said Karine Courtemanche, Executive Vice-President at Plus Company Canada and President of the media group. “With Paul’s expertise and passion for strategy and media, as well as his commitment to innovation, I’m convinced that we’ll be pushing the envelope and seeing our teams reach new heights.”
About Plus Company
Plus Company, founded in 2021, is an entrepreneurial network of forward-thinking creative agencies, each bringing its own expertise and empowered by the collective capabilities of the network. Plus Company has more than 3,000 employees across 15 countries in North America, the Middle East and Asia–Pacific. Brought together by the unabashed belief that anything is possible, our unique partnership and limitless drive to deliver creative magic are fuelled by an innate understanding of culture, technology and data. Plus Company agency brands include We Are Social and its partners Socialize, Hello, Kobe and Metta, All Inclusive Marketing (AIM), Aperture1, Camp Jefferson, Citoyen, Cossette, Cossette Média, Eleven, Impact Recherche, Jungle, K72, Level Eleven, Magic Circle Workshop, Make My Day, Mekanism, Middle Child, Munvo, Septième, The Narrative Group (TNG) and Visionnaire. Built on collaboration, not competition. We are Partners in Possibility. For more information, visit www.pluscompany.com.
For more information, please contact:
Isabelle Bonin, VP Communications & Marketing, Plus Company Canada (isabelle.bonin@pluscompany.com)
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