Judikaela Auffredou
Vice President, Strategy
Traveling the Great Divide
This isn't your typical trends report - we dig deeper and read between the lines. Our research reveals polarizing trends and how these opposing forces aren't just quirks - they're opportunities for your brand.
The Polarizing Behaviors of Travelers in 2024
Crunching through the stats on the most significant travel and tourism trends, we’ve discovered that a rather curious pattern emerges. Many of the trends appear to contradict each other – or are at the very least - juxtaposed, and there is actually a polarization of trends in the travel space. For example: In our survey, 72% of women in North America say they will be going on a solo travel trip in 2024. At the same time, we know that group travel is up by 18% since 2022. What does this mean for your product and brand? Well, there are opportunities there. A lot of them.
Anna Rainwater
Group Strategy Director
Erin Georgieff
Managing Partner, U.S. Growth & West Coast Operations
Sam Grischotti
Managing Director
Ben Phillips
Group Strategy Director
Suran Ravi
VP, Intelligence and Insights
Caroline Khangi
Trends and Foresight Expert
Jerry Yang
Senior Analyst, Intelligence and Insights
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