Advertising Week New York Reveals Exclusive Web3 and NFT Experiences
Attendees at this month’s New York event will have four unique opportunities to earn utility-focused NFTs.
NEW YORK, NEW YORK — October 10, 2022 — Advertising Week, the world’s largest annual gathering of marketing, advertising, media and technology leaders, announced today it will launch a range of Web3 experiences and NFT collections for its Advertising Week New York attendees and community. The event will feature Web3 passes and NFTs for networking, Future is Female Award winners and attending sessions.
The collections will be powered by Myntr.io, the end-to-end solution that helps brands access and unlock the value of NFTs in an eco-friendly way. “Myntr is committed to making Web3 accessible and valuable for all brands as well as their customers and users,” said Frank Weil, CEO and Founder of Myntr. “We are really excited to partner with Advertising Week and create NFTs that are easy for an attendee to receive and that actually enhance the event experience.”
AWNewYork Web3 Pass
Advertising Week is releasing a Web3 pass, a digital version of an Advertising Week pass that can also be added to attendees’ existing Apple or Google Play wallets. This pass unlocks opportunities to earn exclusive rewards, including invites to VIP events, express queueing and priority seating, plus year-round membership benefits.
“Advertising Week is a platform for education and what’s next, and the utility of our Web3 passes will help enhance the event experience while at the same time educating our audience on how brands can use NFTs. Partnering with Web3 experts like Myntr and Plus Company has allowed us to create what will become the new standard for NFTs at events,” said Advertising Week CEO Lance Pillersdorf.
AWNewYork NFTWorking Experience, Powered by Plus Company
No need to bring a business card to AWNewYork this year, in-person attendees will have the ability to connect digitally via NFTWorking by Plus Company to build digital connections with industry peers. Automatically sent to users’ wallets once they opt into the AWNewYork Web3 benefits, the generative NFTWorking NFTs will unlock the experience within the PlusConnect section of the AWNewYork App and continuously evolve with every new connection made. Guests will be prompted to scan the QR codes included on all delegate badges to make the connections. The attendees with the most connections can win daily prizes, free AWNewYork 2023 passes, plus other exclusive AW perks.
“Fostering tech-infused creativity and experiences are a key pillar Plus Company — and the NFTWorking NFTs are the launching pad for us to share our bold approach to learning and creative exploration,” says Akanksha Goel, Vice President and Regional Lead Middle East and India, We Are Social, Plus Company. “Our goal is for everyone at Advertising Week to learn more about Web3, experience a future-forward application of digital networking experiences and, of course, leave with their very own unique NFT.”
Future is Female NFT Collection
Following the launch of the Future is Female NFT collection in May at Advertising Week Europe, Advertising Week New York’s Award winners will also receive an NFT alongside a traditional physical trophy. Winners will receive additional benefits to be unlocked by the NFTs, including access to an exclusive LinkedIn community and a three-year membership to Advertising Week.
Ruth Mortimer, Global President at Advertising Week, said: “The Future is Female is all about women who are trailblazers in our industry, so what could be a better fit than extending the winners’ community into the Web3 world? We know that just 16% of NFT creators are women, so we want to showcase and open this space up to a wider group so they can explore and enjoy it too.”
AW Specialist Education Badge NFTs
Advertising Week New York attendees can have the opportunity to collect digital credentials by attending sessions — either in-person or virtually — while enhancing their knowledge. Available Badge NFTs include:
- Technology Insight Specialist
- Storytelling Insight Specialist
- Brands and Agencies Insight Specialist
- Entertainment Insight Specialist
- Data Insight Specialist
- Culture Insight Specialist
- Advertising Week MVP
When an attendee watches and/or attends six sessions of a relevant content track, they will be automatically awarded the NFT.
The NFTs and Web3 passes will all be available during Advertising Week’s event, taking place October 17-20, 2022, at The Market Line in the Lower East Side. More information is available at newyork.advertisingweek.com.
About Advertising Week
Advertising Week (AW) is the premier global event and thought leadership platform focused on marketing, media, technology and culture. Founded in 2004 in New York, Advertising Week’s award-winning global event franchise includes AWNewYork (NYC), AWEurope (London), AWAsia (Tokyo), AWLATAM (Mexico City), AWAPAC (Sydney) and AWAfrica (Johannesburg, coming 2023). In addition to live and virtual events, the year-round global content platform also contains best-in-class e-learning from the world’s leading practitioners (AWLearn); original audio, video and editorial content (AW360) and proprietary event technology (AWLabs).
Myntr is a leading end-to-end solution that unlocks the value-creating power of Web3 and NFTs for every business. By empowering brands of all industries and sizes to fully realize the value of digital assets, Myntr is changing the narrative around Web3 from a PR stunt and collectible asset class to a critical growth strategy for the 21st century. Myntr’s suite of products makes the entire NFT process affordable, fast, and efficient—from strategy and creation to asset minting and distribution. For more information, visit myntr.io.
About Plus Company
Plus Company, founded in 2021, is a 21st century alliance of best-in-class creative brands focused on collaboration and synergy through an integrated service model. With over 24 agencies that deliver creativity fueled by an innate understanding of culture, technology, and data. Plus Company agency brands include: We Are Social and its sister agencies, Socialize, Hello, Kobe and Metta; fuseproject; All Inclusive Marketing (AIM), Aperture1, Camp Jefferson, Citizen Relations, Cossette, Cossette Media, Impact Research, Jungle Media, K72, Level Eleven, Magic Circle Workshop, Magnet, Mekanism, Middle Child, PathIQ, Septième, and The Narrative Group (TNG). Plus Company has more than 3,000 employees, across 12 countries in North America, Europe, the Middle East and Asia Pacific.