Alyssa Huggins Rejoins Cossette as SVP, General Manager

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By Cossette


Following Cossette’s appointment as BRP’s global creative agency of record, the agency is welcoming back Alyssa Huggins as SVP, General Manager to oversee the account.

Following Cossette’s appointment as BRP’s global creative agency of record, the agency is welcoming back Alyssa Huggins as SVP, General Manager to oversee the account. 

“We’re excited to have Alyssa back on the team. The breadth of her experience - specifically within international markets, remarkable leadership style, and deep understanding of how to build strong brands make her an incredible asset to us,” says Mélanie Dunn, CEO at Cossette. “Since winning the global BRP business in January, our team has grown significantly, and Alyssa’s strong track record and business acumen complements this growth and our client’s ambition perfectly.” 

With over 22 years of experience within the marketing and advertising industry, Alyssa has led client business across a variety of categories, from retail to CPG, automotive and QSR, to name a few. 

“I couldn’t be more excited for this next chapter, and to be back collaborating with my colleagues across the country, and our partners abroad,” says Huggins. “What brought me back was the people of course, but also the opportunity to help shape BRP’s brand vision across the globe.”

In this newly created role, Alyssa will be tasked with leading marketing strategies across Europe, the Middle East, Africa, and Latin America, with a specific focus on the North American market. She’ll also oversee the development and engagement of internal teams, as well as the deployment of a global workstream that maximizes efficiency and collaboration. 

This is Alyssa’s third return to Cossette; she previously held senior-level roles in Toronto and Chicago, finishing her last tenure as Chief of Staff for Vision7 International (now known as Plus Company). As Managing Director of Cossette’s Chicago office, Alyssa led the growth of the agency for over three years, earning AdAge’s Best Places to Work, and also leading McDonald’s Chicagoland and Northwest Indiana business. In addition to Cossette and other ad agency experience, Alyssa has led marketing on the client side at Pizza Pizza Limited, and most recently The Princess Margaret Cancer Foundation.

About Cossette

Cossette is a community of more than 700 creative types, bringing together experts from all disciplines to offer integrated brand experiences unlike any other.

Over the past 50 years, Cossette has expanded from coast to coast and beyond our borders. Teams act locally but have a global impact. Thanks to our work for powerful, high-potential brands, Cossette was named Canada’s Agency of the Year in 2016, 2017 and 2018. To learn more, visit