Cossette appoints Anne-Claude Chénier as Executive Creative Director

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By Cossette

2021.11.23

Since joining Cossette in 2001, Anne-Claude has been known for her boundless energy, infectious team spirit and inexhaustible passion for creativity. Her talent and leadership have allowed brands like Loto-Québec, Vachon, Takis, McDonald’s Canada, Amnesty

“Given Anne-Claude’s remarkable career at Cossette and her numerous achievements along the way, this new role was hers for the taking. Her consistent progress within the agency over the past 20 years is a source of great pride for us. And she truly embodies the agency’s values and culture,” explained Louis Duchesne, President, Cossette Québec and East. “Our creative community in Québec is experiencing rapid growth, and it’s vital for us to maintain local leadership for our teams and clients.”

With this appointment, Cossette is implementing a co-leadership model to oversee creation within the agency in Québec. Anne-Claude will be sharing this responsibility with Louis-Philippe Tremblay, who’s been in this role since last fall.

By drawing on their complementary skills, Anne-Claude and Louis-Philippe will join forces to drive the agency’s creative vision forward, as well as to conceive creative products that will resonate strongly both here and abroad. To do so, they’ll be able to tap into the wide range of creative expertise at Cossette.

“The creative realm is where I live and breathe, because it demands that we reinvent ourselves every day—and that’s no easy feat. But one thing that’s non-negotiable is that we have fun and get up to a bit of mischief in the process,” said Anne-Claude. “I believe that this appointment sends a clear message about the importance of creativity at Cossette. We’re on a streak. Our team is stronger than ever, and we’ve got amazing clients for whom we can find fresh creative brand solutions for complex issues—to the benefit of our clients and consumers alike.”