KOO Multicultural becomes Visionnaire
The diversity consultancy agency unveils a new name and identity to better fulfill its wish to celebrate diverse consumers
Toronto, August 30, 2023 – Plus Company is proud to announce that Koo Multicultural, a diversity and multicultural consulting agency operating in its network, is rebranding to Visionnaire.
The Visionnaire brand identity was crafted to better illustrate the agency’s ambition of becoming the best diversity consultancy in the country, by authentically recognizing and celebrating consumers from different communities throughout Canada. As part of this rebrand, it completely revamped its visual identity, including its website and brand visuals, to reflect its evolution.
“We’re very proud to have a corporate identity that strongly aligns with our values,” said Jessica Borges, Vice-President, Business Lead at Visionnaire. “The face of Canada is changing fast. The joy of true inclusion is central to what Visionnaire stands for. We strive to put diversity at the heart of every brief, because if you’re not talking to diverse Canadians, you’re not talking to Canada.”
As part of the Canadian market for over 40 years, Visionnaire’s experts have worked in the multicultural and diversity space to inspire brands to connect with underrepresented communities and individuals—and to get it right. They’re currently working with influential brands like Google Pixel, Egg Farmers of Canada, Walmart and PepsiCo.
“We’re very fortunate to have Visionnaire in our Canadian network. Diversity and inclusion are very much taken for granted, and we can always count on its team to guide not just meaningful brands, but our own employees as well,” said Mélanie Dunn, President of Plus Company Canada. “Through lived experiences, they can better steer brands in their journey to reach Canadians, while also fostering change and growth for all parties involved.”
A member of the Plus Company network, Visionnaire exists to create the joy of true inclusion for brands, consumers and communities. It specializes in meaningfully connecting brands with diverse, underrepresented audiences, including the fastest-growing consumer groups in Canada, while fostering change and growth. For over 40 years, Visionnaire’s experts have worked in the multicultural and diversity space in Canada to inspire brands to put diversity at the heart of every brief. Using powerful insights, strategic planning, creative ideation and media expertise, they help clients connect purposefully and successfully with consumers.
Visionnaire’s diverse team brings an impactful global expertise combined with insights, passion and lived experiences to work alongside forward-thinking brands including Google Pixel, Koodo, Public Mobile, Egg Farmers of Canada, Walmart, BC Lottery, Porsche and PepsiCo.
About Plus Company
Plus Company, founded in 2021, is an entrepreneurial network of forward-thinking creative agencies, each bringing its own expertise and empowered by the collective capabilities of the network representing 15 countries in North America, Europe, the Middle East and Asia Pacific. Brought together by the unabashed belief that anything is possible, the unique partnership of and limitless drive of delivering creative magic fueled by an innate understanding of culture, technology, and data. Plus Company agency brands include: We Are Social and its partner practices Socialize, Hello, Kobe and Metta; fuseproject; All Inclusive Marketing (AIM), Aperture1, Camp Jefferson, Citizen Relations, Cossette, Cossette Media, Impact Research, Jungle Media, K72, Level Eleven, Magic Circle Workshop, Magnet, Mekanism, Middle Child, Munvo, PathIQ, Septième and The Narrative Group (TNG). Built on collaboration, not competition. We are Partners In Possibility.