talent Cossette Adds to its Strategic Leadership Team and Deepens its Analytics Capabilities

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By Cossette


The agency has promoted Geraldine Tixier to VP, Strategy and appointed Razi Shafiq as its new VP, Analytics

After joining Cossette as Senior Strategy Director in January 2021, the agency has promoted Geraldine Tixier to VP, Strategy. Originally from France with experience at some of the world’s leading agencies including TWBA\Dublin and DDB Paris, Tixier has made an impact on some of the agency’s top clients including SickKids, McDonald’s Canada, nabs, and Google Canada. 

The agency is also boosting its internal analytics capabilities with the appointment of Razi Shafiq as the agency’s new VP, Analytics in Toronto. In this newly created role, Razi will oversee and optimize the agency’s use of data science on a wide range of client accounts with an initial focus on TD. Razi joins the agency from Lululemon Athletica, where he spent six years in various analytics-focused roles, most recently Senior Product Manager – Product Analytics & Data Science.

“Both Geraldine and Razi are brilliant leaders with skill sets that amplify the strengths of our strategy team in Toronto,” says Cat Wiles, Chief Strategy Officer at Cossette in Toronto. “Razi’s data fluency and Geraldine’s deep understanding of the consumer will help us continue to put creative strategy into the heart of everything we do at Cossette, and help us solidify our strong track record and culture of effectiveness.” 


About Cossette
Cossette is a community of more than 700 creative types, bringing together experts from all disciplines to offer integrated brand experiences unlike any other.

Over the past 50 years, we’ve expanded from coast to coast and beyond borders - teams act locally and have a global impact. Thanks to our work with powerful, high-potential brands, Cossette was named Canada’s Agency of the Year in 2016, 2017 and 2018. To learn more, visit cossette.com.