Living rooms and launches: Samsung

Logo Fuseproject
Logo WeAreSocial

By We Are Social, fuseproject , Eleven

For Samsung

How Samsung masters the art of commerce, and the commerce of art. 

The relationship between Samsung and Plus Company agencies spans years and product lines. While Fuseproject was tapped to design several products, most notably, The Frame—a TV that transforms into a beautifully framed piece of art when not in use.


The Frame mounts flush against the wall with no visible cables, and displays works from the world’s great museums, galleries, and living artists. 

When Samsung Mobile launches a new product, We Are Social and Eleven team up to ignite anticipation and the social conversation of a global audience of over 30 million people. The two agencies collaborate on everything from social strategy to creative ideation with impressive results. In launching the Galaxy Note20, for instance, the team created a jaw-dropping 3D illusion to play on an 80-meter-long digital outdoor display. Videos of that display fed social content across 57 countries, and broke Samsung’s record for Twitter views.



The Frame has delivered a 100% sales increase, year over year.

70 million

Samsung’s social campaigns have driven 70 million views to its phones’ Unpacked events

1 million

The Frame was the first in Samsung’s Lifestyle TV lineup to sell more than one million units in a single year


The Galaxy Note20’s social marketing contributed to a 50% increase in total phone sales over the previous quarter