Episode 4: Cheetle in Cheadle
On this show we look behind the curtain to learn how the most successful marketing campaigns were created - and we also hear from thought leaders in the industry. From the initial brief to the follow-through, teamwork, and final execution, we always ask: Where can we go next? Which path can we take to make this campaign a true success? Brett Marchand, CEO of Plus Company, hosts the discussion. We’re a unique partnership of forward-thinking creative agencies. By harnessing the power of collaboration, we make the choices that drive brands forward. At Plus Company, we’re the entrepreneurial network and we unabashedly believe that anything is possible. This is the Partners in Possibility podcast.
Episode 4
Here’s a fun fact: You know when you eat Cheetos, and you get that orange dust on your fingers? That dust actually has a name: Cheetle. So when Cheetos discovered a small Albertan village called Cheadle, they saw an opportunity to connect the two. Plus Company CEO Brett Marchand speaks with Jess Spaulding, CMO at PepsiCo Foods Canada and Josh Budd, Chief Creative Officer at Citizen Relations. about their Cheetle in Cheadle campaign, a 17-foot-tall monument to the Cheetos Puff and its famous orange dust. Brett, Jess and Josh talk about how the campaign came to be, the strategies behind viral marketing, and the impact it has had on the brand.
Share