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Episode 5: Human+ Creativity - How AI has Changed the Game (Part 1)

On this show we look behind the curtain to learn how the most successful marketing campaigns were created - and we also hear from thought leaders in the industry. From the initial brief to the follow-through, teamwork, and final execution, we always ask: Where can we go next? Which path can we take to make this campaign a true success? Brett Marchand, CEO of Plus Company, hosts the discussion. We’re a unique partnership of forward-thinking creative agencies. By harnessing the power of collaboration, we make the choices that drive brands forward. At Plus Company, we’re the entrepreneurial network and we unabashedly believe that anything is possible. This is the Partners in Possibility podcast.

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Episode 5

In part one of our two-part exploration into Artificial Intelligence usage in marketing, Plus Company CEO Brett Marchand speaks with Jason Harris, Mekanism's co-founder and CEO, and Jeff MacDonald, an AI thought leader and Mekanism's Director of Social Strategy. They discuss why AI is so hot, and how ChatGPT made generative AI something anyone could use. They also talk about how marketers should be using AI to not only work faster but smarter, and whether AI is coming for your job.

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