Episode 7: Are You Ready For It? How Data & AI Will Change Marketing Forever
On this show we look behind the curtain to learn how the most successful marketing campaigns were created - and we also hear from thought leaders in the industry. From the initial brief to the follow-through, teamwork, and final execution, we always ask: Where can we go next? Which path can we take to make this campaign a true success? Brett Marchand, CEO of Plus Company, hosts the discussion. We’re a unique partnership of forward-thinking creative agencies. By harnessing the power of collaboration, we make the choices that drive brands forward. At Plus Company, we’re the entrepreneurial network and we unabashedly believe that anything is possible. This is the Partners in Possibility podcast.
Episode 7
Joining Brett this week are two members of the Plus Company team – Kristin Wozniak, Global Lead Customer Success and Michael Cohen, Global Chief Data & Analytics Officer. They go beyond ChatGPT and Midjourney to examine how Data and generative AI can improve marketing business operations and increase ROI. They talk about how marketers can leverage AI to better allocate targeted ad spends, define a composable CDP, and how it and data-centric AI will change the way we work.
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